What makes Cleave different?

Most CRMs try to do everything and end up bloated, slow, and confusing. Cleave takes the opposite approach: we focus on the core features you actually use—contacts, companies, calls, deals, automations, and follow-up—and make them faster, easier to use, and better than anyone else. Our telephony system is designed specifically for real cold-calling sales work with tools like call scripts, call queues, and pre-recorded voicemails that play and record in the background while you move to the next call, making cold calling more efficient and increasing productivity and booked appointments. We also don't lock features behind paywalls or play upgrade games—you get the full platform for one price, including future updates.

What does backing your Kickstarter mean for me?

Backing the Kickstarter makes you an early contributor in building Cleave CRM. Instead of just buying the software after it is finished, you help fund the final stages of development and, in return, get early discounted access and perks that won't be available later. Depending on your reward tier, this can include early access before public launch, locked-in pricing or special discounts, exclusive rewards or partner perks, and a direct line to our team to give feedback and help shape what we build next. You're not just pre-ordering a tool—you're helping decide what Cleave becomes.

When will I get access to Cleave if I back the Kickstarter?

We're planning to start onboarding early Kickstarter backers in April 2026. As a backer, you'll get access before the general public and be part of our early adopter group as we roll out in phases toward our initial market launch. If you also register for our mailing list, you'll receive email updates with clear timelines so you know exactly when Cleave CRM and new features become available to your business.

Can I suggest a new feature?

Yes. You can share ideas anytime on our Ideas Board at https://ideas.cleavecrm.com. If your suggestion is well received by the community and earns upvotes, we will consider it for a future Cleave CRM update. As Steve Jobs said, there is a tremendous amount of craftsmanship between a great idea and a great product, and for Cleave to become the product we envision, we need your feedback to help shape it. Your voice will directly influence where the app goes next, and when you create an account and participate, you'll also receive product and roadmap updates as items you've supported move through our roadmap and changelog.

Privacy Policy

MSP Marketing, LLC dba Cleave CRM

MSP Marketing, LLC dba Cleave CRM (“Cleave CRM”, “we”, “us”, or “our”) is committed to protecting the privacy of individuals who interact with us by visiting our website, signing up for updates, or engaging with our services (“Users” and “Visitors”).

This Privacy Policy applies to data provided on or through our website located at www.cleavecrm.com and any related pages that link to this Policy (collectively, the “Site”). It describes Cleave CRM’s privacy practices in connection with the use of the Site and explains the choices available to you regarding our use of your personal information and how you can access and update this information.

The use of information collected shall be limited to the purposes of providing the offerings of Cleave CRM (the “Services”) and operating our business, as described in this Privacy Policy.

1. Information We Collect

1.1 Information you provide to us directly

When you interact with us through the Site or our Services, you may provide personal information, including:

Contact information (such as name, email address, phone number)
Company information (such as business name, role, and industry)
Information submitted through:
- “Sign Up For Updates” or waitlist forms
- Contact forms
- Job or partnership inquiry forms
- Kickstarter or early access interest forms
Any other information you choose to provide in text fields, file uploads, or message boxes

Some of this information may individually identify you and is referred to in this Privacy Policy as “Personal Information.”

1.2 Information collected automatically

As is true of most websites, we collect certain information automatically when you visit the Site. This may include:

IP address
Browser type and version
Internet service provider (ISP)
Referring/exit pages
Operating system
Date and time stamps
Clickstream data and general usage information

We use this information, which does not typically identify individual users on its own, to analyze trends, administer the Site, improve user experience, and gather broad demographic information about our user base.

1.3 Cookies, pixels, and similar technologies

We use cookies, tracking pixels, and similar technologies to store session information and understand how Visitors and Users interact with the Site.

A cookie is a small amount of data that is stored on your device and may include an anonymous unique identifier. We may use:

Session cookies (expire when you close your browser)
Persistent cookies (remain on your device for a set period or until you delete them)

If you reject or disable cookies, you may still use the Site, but some features or areas may be limited or not function properly. You can change your cookie preferences at any time through your browser settings.

We also use third-party pixels and analytics tools, including:

Google technologies (such as Google Analytics and Google Ads)
- These tools may collect information about your use of the Site and other websites to provide analytics and serve targeted ads.
- Google’s Privacy Policy: https://policies.google.com/privacy
- You can manage Google ad settings here: https://adssettings.google.com
Meta (Facebook) pixel
- The Meta pixel helps us measure the effectiveness of our marketing and understand how people interact with our Site, and may be used to show you relevant ads on Meta platforms (such as Facebook and Instagram).
- Meta’s Privacy Policy: https://www.facebook.com/privacy/policy

These third parties may use cookies, pixels, and similar technologies to collect or receive information from our Site and elsewhere on the internet and use that information to provide measurement services and target ads.

You can opt out of certain interest-based advertising through industry tools such as:

http://www.aboutads.info/choices/
http://www.youronlinechoices.eu/ (for EU users, if applicable)

2. How We Use Your Information

Cleave CRM uses information, including Personal Information, for the following purposes:

To provide, operate, and improve the Site and our Services
To respond to inquiries, support requests, or contact form submissions
To send you information you have requested, such as product updates, roadmap changes, and launch announcements
To manage “Sign Up For Updates” and email waitlists, including communications tied to early access, new features, and upcoming changes
To process job applications and evaluate candidates
For internal operations, such as research, product development, marketing, invoicing, and accounting
To analyze how the Site is used, improve performance, and optimize our marketing campaigns (including via Google and Meta tools)
To enforce our terms, protect our rights, and comply with legal obligations

We aim to collect the minimum amount of Personal Information we believe is necessary to interact with you and provide our Services. In many cases this is limited to contact information, without which we would not be able to communicate with you or respond to your requests.

If, in the future, a specific Service requires additional categories of Personal Information beyond what is described here, we will not collect that information without first notifying you and obtaining your consent where required by law.

3. Email Communications, “Sign Up For Updates,” and Marketing

Our Site includes forms (such as “Sign Up For Updates” or similar wording) that allow you to provide your email address to receive communications from us. By submitting your email address through these forms, you consent to:

Being added to our email list for:
- Product and feature updates
- Roadmap announcements and launch milestones
- Information about upcoming changes to Cleave CRM
- Marketing and promotional content related to Cleave CRM

You may unsubscribe from marketing communications at any time by:

Clicking the unsubscribe link included in marketing or update emails, or
Contacting us at privacy@cleavecrm.com

If you unsubscribe, we will stop sending you marketing emails, but we may still send you non-marketing communications when necessary, such as service notices or information required by law.

We will retain your email address on our list until you opt out, request deletion, or we determine that it is no longer needed for the purposes for which it was collected, subject to legal requirements.

4. Sharing of Information

We may share your information, including Personal Information, in the following situations:

Service Providers and Vendors

We may share information with third-party service providers that help us operate our business, such as:

Email delivery and marketing platforms
Analytics and advertising providers (including Google and Meta)
Hosting and infrastructure providers
Other software or cloud service vendors we use to run our operations

These providers are authorized to use your Personal Information only as necessary to provide services to Cleave CRM.

Legal Requirements and Protection

We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:

Comply with a legal obligation, investigation, court order, or legal process
Protect and defend the rights or property of Cleave CRM
Prevent or investigate possible wrongdoing in connection with the Site or Services
Protect the personal safety of users of the Site, our customers, or the public

Business Transfers

If Cleave CRM is involved in a merger, acquisition, asset sale, or similar transaction, your information may be transferred as part of that transaction. We will take reasonable steps to ensure your Personal Information continues to be treated in accordance with this Privacy Policy.

We do not sell your Personal Information.

5. Third Party Websites

The Site may contain links to third-party websites, services, or content that are not owned or controlled by Cleave CRM (for example, job listings on external sites or articles that mention us). These sites may collect information about you independently.

This Privacy Policy does not apply to those third-party sites. We are not responsible for their privacy practices, and we encourage you to review the privacy policies of any third-party websites you visit.

6. Data Security

The security of your Personal Information is important to us. We follow generally accepted standards to protect Personal Information submitted to us, both during transmission and once we receive it.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially reasonable means to protect your Personal Information, we cannot guarantee its absolute security.

If you believe your interaction with us is no longer secure, please contact us immediately at privacy@cleavecrm.com.

7. Data Retention

We retain Personal Information for as long as reasonably necessary to:

Fulfill the purposes for which it was collected
Provide the Services described herein
Comply with legal, accounting, or reporting requirements
Enforce our agreements

For example:

Email addresses collected through “Sign Up For Updates” forms are retained until you unsubscribe or request deletion.
Certain records may be retained longer if required by law or necessary for legitimate business purposes.

8. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your Personal Information, including the right to:

Access the Personal Information we hold about you
Request correction of inaccurate or incomplete Personal Information
Request deletion of your Personal Information, subject to certain exceptions
Object to or restrict the processing of your Personal Information in certain circumstances
Withdraw consent where our processing is based on your consent (without affecting the lawfulness of prior processing)

You can make these requests at any time by contacting us at privacy@cleavecrm.com. We will respond to your request in accordance with applicable laws.

9. Children’s Privacy

The Site and Services are not directed to children under the age of 16, and we do not knowingly collect Personal Information from children under 16. If we become aware that we have collected Personal Information from a child under 16 without appropriate consent, we will take steps to delete such information.

10. International Users

If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where we or our service providers operate.

By using the Site and providing information to us, you acknowledge that your information may be transferred to countries outside your country of residence, which may have different data protection laws than your country.

11. Changes to This Privacy Policy

Cleave CRM may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting and using your information.

12. Contact Information

If you have any questions about this Privacy Policy, or if you wish to access, correct, update, or request deletion of your Personal Information, you can contact us at:

MSP Marketing, LLC dba Cleave CRM

23 Institute Road, Suite #2

Worcester, MA 01609

United States

Email: privacy@cleavecrm.com

Website: www.cleavecrm.com

Last updated: January 3, 2026

Core Business Plan

Reseller & Affliate Plan